The two most common ways to generate insurance leads is Internet Leads, which are generated when a customer fills out an online form or quote request showing their interest in insurance products and the other is by telemarketing.
Generating Ins. Leads Via Telemarketing
Generating leads that are really worthwhile can be done cheaply and effectively with experienced insurance telemarketers that are operating under high standards and professional guidelines. You can use an American call center for around $24 per hour or an offshore call center preferably in the Philippines for as little as $10 per hour. That being said, many lead sellers here at TheLeadTree.com sell leads with basic criteria on a pay per lead basis.
Good insurance lead generation programs start with good data. Don’t be afraid to invest a great deal of time and money in ensuring that you or your telemarketing campaign has a list of potential prospects who are targeted and qualified before you even start calling. The telemarketing agent will then call them and present a sales pitch about receiving a quote on insurance.
Using telemarketing to generate insurance leads is a very cost effective way of producing instant cash flow, build a nice pipeline and become a regular closer. As part of your quality assurance program, all leads should be checked against pre-set criteria to ensure that it satisfies the standards in terms of affordability, insured value, need and time frame for buying the insurance product. These criteria are only a small part of the qualification process but you will understand how important they are to arming you with closing the sale.
Exclusivity is the Key
You may also want to make sure your lead generation company provides exclusivity for the lead at least for 45 days so you can be sure to close the deal before other insurance agents start calling the same person. Internet or telemarketed leads are often sold several brokers which only creates competition and loss of sales for your team. Stipulate this in advance so you can be assured that you are the only broker who is receiving the lead and can close the deal without having trouble with competitors calling the same leads.
TIP: Take Part in the telemarketing process by approving the script. Here’s a few insurance telemarketing scripts…
Live Transfers
Live transfer insurance leads are calls that get transferred directly from a telemarketing agent to your sales team in real time. Once a call has been passed to you, the telemarketing company can continue on the line with you to monitor the call to ensure that the lead gets transferred okay.
Managing Your Leads
We offer a free insurance lead management software that not only works as a delivery folder for your lead providers but it also has many features to help you track, update and schedule appointments with all your leads. The typical sales cycle is split into two general parts creating awareness and need before presenting a proposal and closing. With proper lead management, your sales team is able to concentrate on what they should be doing and keep their leads organized through the closing process. By focusing on proposal and closing activities, you will see an increase in sales and profitability. Even if you don’t buy leads from another LeadTree member, you can still use our lead CRM for free!
Telemarketing provides a very efficient, effective means of creating high quality leads. Here are some common insurance marketing campaigns that can be found here at TheLeadTree.com…
- Life Insurance
- Health Insurance
- B2b Insurance sales
- Exclusive Insurance
- Final Expense Insurance
- Auto Insurance
Leads for insurance agents are also generated using direct mailers, voice broadcasting, PPC marketing campaigns and much more. No matter what type of insurance leads you are looking for, you can find them for sale here on our online lead auction or you can post your order now to have lead sellers make an offer to win your business.
